Sony Alpha 7 IV Full-frame Mirrorless Camera with 28-70mm Lens

Capture stunning photos and videos with the Sony Alpha 7 IV, a versatile full-frame mirrorless camera designed for both photography and videography enthusiasts. This kit includes the versatile 28-70mm zoom lens, making it perfect for various shooting situations.

Key Features for Exceptional Performance:

• High-Resolution Sensor: Featuring a 33MP full-frame Exmor R back-illuminated CMOS sensor for incredible detail and clarity.
• Powerful Processing: Experience lightning-fast performance with the next-generation BIONZ XR image processing engine, 8x more powerful for exceptional speed and responsiveness.
• Advanced Video Capabilities: Record professional-quality video up to 4K 60p with 10-bit 4:2:2 color sampling and full pixel readout, even in challenging lighting.
• Superb 4K Quality: Achieve outstanding 4K 30p video with 7K oversampling from the full frame, ensuring sharp and detailed footage without pixel binning.
• Cinematic Color: Effortlessly create beautiful, cinematic color grades with the included S-Cinetone color profile.

The Sony Alpha 7 IV is your go-to camera for capturing unforgettable moments with incredible image quality and advanced video features. Whether you're a professional photographer or a passionate hobbyist, this camera delivers outstanding performance in a compact and lightweight design.